Cheryl B. Gill

Challenge: Introduce the surrounding community to an “all are welcome” comic bookstore/coffeehouse with a loyal, although niche, following. 

 

Research: Customers repeatedly return because this is their third place, and they love the owners. Many non-comic fans, including a knitting circle, meet here weekly. The coffee and food just happen to be outstanding.  

 

Solution: Mail/hand out an alternative piece (zine printed on newsprint) that promotes the humble owners, shows off the café drinks and food offerings, and highlights a few of their audiences and events.